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ROCK THE EARTH TO LEAD MOBILE PHONE RECYCLING CAMPAIGN AT SAN FRANCISCO’S OUTSIDE LANDS MUSIC & ARTS FESTIVAL


UPDATE: You can send your cell phones in too, visit the collectivegood website.

This is an example of a program we LOVE to watch take shape. Big KUDOS to Rock the Earth for taking the initiative to encourage fans to recycle their cell phones. If you're heading to the Outside Lands Music Festival please consider bringing your old cell phones to the festival to recycle them. And even if you're NOT going to the festival, this is a good time to think about grabbing your old useless cell phones out of your drawer and taking them to a place to recycle (many U.S. post offices now do this, look for the little green bags there).

(Denver, CO) Environmental advocacy organization Rock the Earth have announced that they will be leading the cell phone recycling campaign at this year’s Outside Lands Music & Arts Festival in San Francisco (Aug 28 – 30).

In partnership with Musictoday, Collective Good and Gibson, Rock the Earth’s mobile phone recycling campaign is part of the festival’s Eco Lands Passport which encourages green minded rockers to obtain “stamps” for doing certain activities. The program serves to keep fans engaged with the festival’s environmental initiatives and gives participants the chance to win the opportunity to watch Pearl Jam, Dave Matthews Band or Tenacious D from the soundboard. Pick up your passport at the Eco Lands Info Booth and get stamps for biking or taking MUNI to the festival, recycling your old cell phone, registering to vote, volunteering with PG&E and more.

Did you know that there are more than 1 Billion mobile phones waiting to be recycled in the US? Or, that one (1) mobile phone contains enough toxic substances (lead, mercury, cadmium, arsenic, etc) to contaminate 40,000 gallons of drinking water? Or, that an estimated 175 million new mobile phones will be issued this year in the US, yet less than 1% ever get recycled?

All festival attendees who bring a phone to the Rock the Earth booth for redemption will receive 20% off a future Musictoday purchase and entered into a daily drawing for CDs, DVDs, festival merchandise and one lucky Outside Lands mobile phone recycler will win a Gibson guitar! What are you waiting for? The more phones recycled, the less toxic chemicals threatening America’s most precious natural resource – our drinking water supply!!

Rock the Earth is a national 501(c) (3) public interest, not-for-profit environmental advocacy organization dedicated to protecting and defending America’s natural resources.

Tags: cell, lands, outside, phone

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Stephanie Johnston Comment by Stephanie Johnston on August 27, 2009 at 7:53am
Wow this is awesome!! Lets help make our earth a little greener people : )
Marc Ross Comment by Marc Ross on August 26, 2009 at 9:31am
For those who cannot make the festival, you can recycle your phones through Rock the Earth by going here and following the instructions: www.collectivegood.com/rocktheearth
Sheena Harris Comment by Sheena Harris on August 25, 2009 at 5:48pm
Awesome! Thanks for the info :-)
makeyourselffoundation Comment by makeyourselffoundation on August 25, 2009 at 5:30pm
I don't think you can actually mail the cellphones to the festival, but if you go to your local USPS they offer you FREE addressed green bags that you can drop your cell phone into and pop in the mail (it goes to a recycling facility). Also, most best buys now offer a bin you can drop your old cell phones into!
valeria urquia Comment by valeria urquia on August 25, 2009 at 5:30pm
hola! se ingles pero no tanto asi que prefiero escribir es español....me parece fantastica la campaña, pero el problema no solo es reciclar los telefonos, sino ademas hay que ver que se hace con las partes de los telefonos......en algunos lugares del tercer mundo, como ciudades perdidas en el medio de la India, hay gente muy humilde que no tiene otra salida mas que trabajar para quienes les dan el trabajo de desarmar telefonos.....elproblema es que hay muchas partes de estos que contaminan! (los famosos chips). creo que hay que crear conciencia en varios sentidos! igual la iniciativa de uds esta buena! saludos
Michelle Comment by Michelle on August 25, 2009 at 5:10pm
Hey!! I'm all the in PA!! Is there anyway i can send some?? Please let me know...i appreciate it!! ;)
Sheena Harris Comment by Sheena Harris on August 25, 2009 at 4:37pm
Same here... is there an address for us out-of-towners to mail our phones to?
I have a couple I can send!
Melissa Drozd Comment by Melissa Drozd on August 25, 2009 at 4:37pm
Love this post. I have a blog about my old cell phones on my page :)
Jae M. Welge Comment by Jae M. Welge on August 25, 2009 at 4:31pm
I don't live in Cali, can I still mail it in ?!

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